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ISBN 7-80052-506-6Paperback / 327 Pages120mm X 190mm /Published by Sinolingua
Chinese for Economics and Trade
This textbook goes with the 26 episode series produced by CCTV Chinese for Economics and Trade, a continuation of Business Chinese. The book is meant for those foreign businessmen who have learnt some Chinese and who wish to expand their business in China and to establish stable markets and production bases.
The book contains 25 lessons, each comprising a text, its pinyin transcription and English translation, new words, six key sentences, notes and exercises. To facilitate study, cassette tapes of the texts and key sentences are available.
Contents
- International Automobile Show
- Investment Decision Marking
- Making a Market Research Plan
- Visiting a Family
- A Change in the Consumption Structure
- Competitors
- Environmental Protection
- Specialization and All-Round Cooperation
- Positioning in the Market
- Partner for Cooperation
- Investment Environment
- Investigating a Development Zone
- Hiring Staff
- Examining the Staff
- Training of Personnel
- Quality Control
- Cost and Profit
- Market and Price
- Demonstration of New Auto Models
- Making an Advertising Plan
- Marketing Channels
- After-Sale Service
- Industrial Design
- Management of Capital
- Transnational Management
Glossary
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