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Chinese for Economics and Trade

Chinese for Economics and Trade
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Name: Chinese for Economics and Trade
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$14.99
Serial Number: 7800525066
Manufacturer Name: Dictionaries
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Chinese for Economics and Trade Chinese for Economics and Trade

  • ISBN 7-80052-506-6
  • Paperback / 327 Pages
  • 120mm X 190mm /Published by Sinolingua
  • Chinese for Economics and Trade

    This textbook goes with the 26 episode series produced by CCTV Chinese for Economics and Trade, a continuation of Business Chinese. The book is meant for those foreign businessmen who have learnt some Chinese and who wish to expand their business in China and to establish stable markets and production bases.

    The book contains 25 lessons, each comprising a text, its pinyin transcription and English translation, new words, six key sentences, notes and exercises. To facilitate study, cassette tapes of the texts and key sentences are available.

    Contents

    1. International Automobile Show
    2. Investment Decision Marking
    3. Making a Market Research Plan
    4. Visiting a Family
    5. A Change in the Consumption Structure
    6. Competitors
    7. Environmental Protection
    8. Specialization and All-Round Cooperation
    9. Positioning in the Market
    10. Partner for Cooperation
    11. Investment Environment
    12. Investigating a Development Zone
    13. Hiring Staff
    14. Examining the Staff
    15. Training of Personnel
    16. Quality Control
    17. Cost and Profit
    18. Market and Price
    19. Demonstration of New Auto Models
    20. Making an Advertising Plan
    21. Marketing Channels
    22. After-Sale Service
    23. Industrial Design
    24. Management of Capital
    25. Transnational Management

                  Glossary

     

     

     

     

       

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