Chinese for Economics and Trade

Chinese for Economics and Trade

This textbook goes with the 26 episode series produced by CCTV Chinese for Economics and Trade, a continuation of Business Chinese. The book is meant for those foreign businessmen who have learnt some Chinese and who wish to expand their business in China and to establish stable markets and production bases.

The book contains 25 lessons, each comprising a text, its pinyin transcription and English translation, new words, six key sentences, notes and exercises. To facilitate study, cassette tapes of the texts and key sentences are available.

Contents

1. International Automobile Show
2. Investment Decision Marking
3. Making a Market Research Plan
4. Visiting a Family
5. A Change in the Consumption Structure
6. Competitors
7. Environmental Protection
8. Specialization and All-Round Cooperation
9. Positioning in the Market
10. Partner for Cooperation
11. Investment Environment
12. Investigating a Development Zone
13. Hiring Staff
14. Examining the Staff
15. Training of Personnel
16. Quality Control
17. Cost and Profit
18. Market and Price
19. Demonstration of New Auto Models
20. Making an Advertising Plan
21. Marketing Channels
22. After-Sale Service
23. Industrial Design
24. Management of Capital
25. Transnational Management

              Glossary